Pricing is a very sensitive issue for marketing a products pricing has a positive co-relation with marketability of the products. The company will adopt scheme of the price strategy which means it will set the price at a reasonable level from where it will gradually come down to the right price. The strategy will be effective because in the first stage the product will be consumed by the people of certain income group. Later the product will infiltrates to the market of other income groups due to its gradual decline of price, which in future will cover a big market size.
On the foregoing considerations it may be concluded that the products will not face any adverse situation of marketability. The products will be promoted keeping in mind the five “P” of marketing management, Products, Price, Promotion, Place, Person and with excellent communication and marketing skills to achieve the targeted marketing program lines.